As much as there was an outpour of unhappiness, there was an outpour of happiness on the other side. And both are super exaggerated by social media as you so correctly pointed out. The effect of politicians on our 'actual' day-to-day living is limited. But the politicians (or human nature, or the algorithms - don't know which one) make it seem like they are an external solution to problems you most likely don't have.
Reading your post made me see that you found one possible solution - buy less of the ideas that are beings sold out there. You figure out what works for you and do that. That's what an individual human can do.
What can a brand do? I would say - communicate openly and honestly and don't resort to fear mongering.
As much as there was an outpour of unhappiness, there was an outpour of happiness on the other side. And both are super exaggerated by social media as you so correctly pointed out. The effect of politicians on our 'actual' day-to-day living is limited. But the politicians (or human nature, or the algorithms - don't know which one) make it seem like they are an external solution to problems you most likely don't have.
Reading your post made me see that you found one possible solution - buy less of the ideas that are beings sold out there. You figure out what works for you and do that. That's what an individual human can do.
What can a brand do? I would say - communicate openly and honestly and don't resort to fear mongering.