Digital isn’t old enough to have theories. Or gurus. The understanding of the medium, and how to use it to build brands, varies wildly. As a result, the planning and structure of digital campaigns is often a matter of guesswork. The thing is, there is no single method to cracking a digital campaign. You can start with an idea, an objective, technology, data, a platform or the audience. Each method looks at the medium differently. Each method is equally correct.
Seven Steps To Construct A Digital Campaign
Seven Steps To Construct A Digital Campaign
Seven Steps To Construct A Digital Campaign
Digital isn’t old enough to have theories. Or gurus. The understanding of the medium, and how to use it to build brands, varies wildly. As a result, the planning and structure of digital campaigns is often a matter of guesswork. The thing is, there is no single method to cracking a digital campaign. You can start with an idea, an objective, technology, data, a platform or the audience. Each method looks at the medium differently. Each method is equally correct.