Marketers, Rethink What Your #SocialMedia Should Be Doing
www.whatisaninsight.com
Sound familiar? For the longest time, marketers have had the wrong expectations from social media. I've spent years, both on the agency side and the client side, hearing about the need to "educate", "drive engagement", "sell", "build awareness", "drive traffic" and other such goals. All devised with the intention of "moving the needle".
Marketers, Rethink What Your #SocialMedia Should Be Doing
Marketers, Rethink What Your #SocialMedia…
Marketers, Rethink What Your #SocialMedia Should Be Doing
Sound familiar? For the longest time, marketers have had the wrong expectations from social media. I've spent years, both on the agency side and the client side, hearing about the need to "educate", "drive engagement", "sell", "build awareness", "drive traffic" and other such goals. All devised with the intention of "moving the needle".