Jay Ka Freelance: Youngistaan Ka Blechhh!

A former colleague of mine, named Jay, and I used to have a running gag.

Every time we saw a shitty ad on TV or on the back of a bus or pasted on the train, we used to tell each other, “Haan, yeh tera freelance hai na?”

Over the years, that imaginary freelance portfolio grew rather heavy, packed with work that would get each of us NCD gigs in shops like Amar Advertising (all agencies mentioned in this post are fictional; any resemblance to agencies currently existing are purely coincidental).

In that spirit, I’m going to post the occasional affront to human dignity on this blog, in a category all of its own.

Welcome to Jay Ka Freelance. We kick off with the shittiest ad on TV at the moment, and raise a Coca-Cola in its honour.

If this one doesn’t get him that Amar Advertising, nothing will.