Archive - What Is An Insight? by Samit Malkani

Before your Social Agency posts around the next big trend, stop and think.

Because what you think is a trend may be something far less.

Oct 14

September 2024

Systematising Creativity

A oxymoronic-sounding glimpse at how you can give yourself the best shot at landing great creative

Sep 23

Could The 'B' In Your B2B Marketing Stand For 'Boring'?

Time to humanise and reinvent your B2B marketing!

Sep 2

July 2024

Move over, Consumer Insight...

It's time to lead with a Human-Centric approach versus a pure Consumer-Centric one.

Jul 22

Grand Prix, Part 5: Modern Marketing At Cannes Lions 2024

Reflections on what could be.

Jul 8

Grand Prix, Part 4: Modern Marketing At Cannes Lions 2024

All work, no rants. Sorry.

Jul 4

Grand Prix, Part 3: Modern Marketing At Cannes Lions 2024

The one where the real magic gets debunked.

Jul 1

June 2024

Grand Prix: Modern Marketing At Cannes Lions 2024, Part 2

Get your headphones on, and let's rant at some work together, shall we?

Jun 27

Grand Prix: Modern Marketing At Cannes Lions 2024, Part 1

The one where I try to avoid ranting about Cannes...

Jun 24

The Greedy Marketer

The genie's out of the bottle, and your three wishes are due!

Jun 17

Jun 10

March 2023

On The Edge Of Glory

Creativity, marketing effectiveness and a personal renaissance

Mar 30, 2023

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts