Archive - What Is An Insight? by Samit Malkani

The Pursuit of UnHappiness

In a world of Endemic Unhappiness, making your customer truly happy is the only way to make your brand truly happy.

Nov 11

October 2024

Before your Social Agency posts around the next big trend, stop and think.

Because what you think is a trend may be something far less.

Oct 14

September 2024

July 2024

Move over, Consumer Insight...

It's time to lead with a Human-Centric approach versus a pure Consumer-Centric one.

Jul 22

Grand Prix, Part 5: Modern Marketing At Cannes Lions 2024

Reflections on what could be.

Jul 8

Grand Prix, Part 4: Modern Marketing At Cannes Lions 2024

All work, no rants. Sorry.

Jul 4

Grand Prix, Part 3: Modern Marketing At Cannes Lions 2024

The one where the real magic gets debunked.

Jul 1

June 2024

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