I began my career as a copywriter, working primarily on ads for television, print and radio. Sometime in 2009, I came to the realisation that brand engagement should last longer than 30 seconds, and moved over to the digital medium.
And you could say I got hooked.
I created this blog as a place to help me formulate, crystallise and express my ideas on digital marketing. The unexpected side-effect was that I suddenly started to be perceived as one of the thought leaders in digital marketing in India. In fact, this blog has played a significant role in getting me both my last two jobs. For more on my professional life, click the Connect button in the widget at the top of the blog.
I currently lead Brand Marketing for Google across SEA and India. In this capacity, I lead brand programmes across the region, using the Internet to help various constituencies achieve their full potential. And continue to lead our marketing creative efforts, working closely with agencies to build great creative work for Google.
I don’t blog as often as I should, but I hope that my sporadic efforts are worth it.