What working at Google has taught me about working at an agency
Your biggest asset isn't your team. Or technology. Or money.
It's time.
So don't wait for a complete brief from the client to start thinking.
Don't do things sequentially.
Parallel-process.
Don't worry if your thinking doesn't match your client's.
At some point, tracks will converge and a direction will be chosen.
Until then, don't waste a moment.
Think fast. Do fast.
Get to the point fast.
Like this.