how to, resources, upward-delegation

How To Beat A Resource Crunch In Times Of Recruitment Freezes

Pick a project with serious senior management involvement.

Write a draft of copy – for the website, hypothetically.

Present this draft to the aforementioned senior management.

They will immediately want to make changes. Rewrite the whole thing, actually.

So, email them the file with a sweet note reading, “Please make your changes. I will polish it up when you’re done.”


You’ve just upward-delegated your copywriting job to the CEO.


Leave an insight after the beep! BEEP!

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s