A quick word of warning to Creative Directors everywhere.
You don’t need to worry about other agencies poaching your people.
(Well, you do, but there’s a bigger threat on the horizon.)
You see, LooksGayButClaimsHeIsn’t and I are swamped with work, and need some help.
So we’re going to be going from cubicle to cubicle, from person to person, requesting them (unofficially) to spend their spare time helping us.
Therefore, you shouldn’t be surprised to find your art director ignoring a print ad layout in favour of a website design. Or your copywriter suggesting you don’t do a poster, but a Facebook app instead. Digital is like that only – far more fun.
Of course, this is all part of my top-secret, highly-classified, under-the-table, ultra-stealth master plan to transform every mainline creative person a digital creative person. Without slipping strange chemicals into their drinking water, that is.
Already two people have volunteered their spare time, and we will brief them today.
And for all those creative folk who are happy writing product tags and the odd poster, I paraphrase what the Creative Director in the Ramgarh office said to his people: “Beta, kaam kar, nahin toh digital-waale aa jaayenge.”