I plan to pick out work that’s of a different level altogether. The type of work for which no publicity is better than any publicity. The sort of work done out of desperation, ignorance and indifference. The sort of work best suited to be showcased in an agency from…say…Mogadishu.
Many thanks to Spiky for the name.
The first Mogadishu post is coming up soon. Submissions welcome.
And for those who ask me after every post – “What is the insight?” – this series is an insight into the consumer mind after exposure to the campaign.
Clients can thank me later.