What Is An Insight?
Insights on advertising and digital marketing, by Samit Malkani
Is TV Broken?
Stray thoughts on the changing nature of entertainment in the post-digital ageA simple truth: there’s some dissonance between the way people (want to) consume video content and the way TV serves it up. ¶ And it can be summed up in 2 points: ¶ Users want to decide what they want to watch. TV networks want to decide what their viewers will watch, and when they will watch it. ¶ Users want to binge. To experience each story in its fullest form, without any artificial interruptions.
Samit MalkaniFeb 16
Creative Inspiration: Basil Fawlty returns; a film about French fries; an awesome Xmas card; and…
The first week of the year, and there’s already some lovely work to catch up on.more ¶ The first week of the year, and there’s already some lovely work to catch up on. ¶ Specsavers brought back John Cleese and Basil Fawlty in this absolutely hilarious ad. A must-watch. ¶ McDonald’s Australia just got fans to help create an 8-minute film about French fries! Seems like crowdsourced storytelling is finding a second wind. It’s called Loaded…and it is — with Hollywood cliches, cheesy dialogue and puns that’ll ‘fry’ your mind (heh).Samit MalkaniJan 5
Creative Inspiration: Racing On Google StreetView, Starbucks’ Interactive Coffee Experience, Target…
As part of their annual “Fastest Seats In Sports” campaign, Honda unveiled this crazy mashup of racing games and StreetView. Race on any…’s 360-Degree Halloween Videos ¶ As part of their annual “Fastest Seats In Sports” campaign, Honda unveiled this crazy mashup of racing games and StreetView. Race on any road in the world with IndyCar Speed Simulator. ¶ Halloween — that time of year when brands play tricks to give their users a treat! (Sorry, couldn’t resist!) Target has turned to 360-degree YouTube videos that create a really fun, spooky Halloween brand experience.Samit MalkaniOct 26, 2015
Creative Inspiration: Timeless Coke, football Gods, apps for the blind and more
There’s no denying that Coke is a timeless, iconic brand. And, by resurrecting one of their old classic ads, they’re working to remind…young consumers of their place in history. ¶ Dollar Shave Club has brought to life old, gross razors to highlight a key category problem — expensive razor blades. The style and format is something I’m seeing more and more of across American advertising — less visual, more conversational. ¶ It’s football season. And if you didn’t know that already, you’ve angered the football Gods. ¶ The latest Android UK campaign is about a group of outdoor swimmers in London.Samit MalkaniSep 7, 2015