What Is An Insight? by Samit Malkani

What Is An Insight? by Samit Malkani

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Grand Prix: Modern Marketing at Cannes Lions 2025, Part 3
The final rant. For now.
Grand Prix: Modern Marketing at Cannes Lions 2025, Part 2
The saga continues.
Grand Prix: Modern Marketing at Cannes Lions 2025, Part 1
No rants. Just reviews. Promise.
Advertising's Ctrl-Alt-Del Moment
No, it's not dead. But it's looking in dire need of some serious CPR.
10 Things I Wish I'd Known About Agency Life v/s Google Life
This #workanniversary, I've got a little challenge in store for ya!
The Underrated Weapon That Is Experiential Marketing
How social-first marketers are missing a trick.
The Pursuit of UnHappiness
In a world of Endemic Unhappiness, making your customer truly happy is the only way to make your brand truly happy.
1
Before your Social Agency posts around the next big trend, stop and think.
Because what you think is a trend may be something far less.
Systematising Creativity
A oxymoronic-sounding glimpse at how you can give yourself the best shot at landing great creative
Could The 'B' In Your B2B Marketing Stand For 'Boring'?
Time to humanise and reinvent your B2B marketing!
Move over, Consumer Insight...
It's time to lead with a Human-Centric approach versus a pure Consumer-Centric one.
1
Grand Prix, Part 5: Modern Marketing At Cannes Lions 2024
Reflections on what could be.
Grand Prix, Part 4: Modern Marketing At Cannes Lions 2024
All work, no rants. Sorry.
Grand Prix, Part 3: Modern Marketing At Cannes Lions 2024
The one where the real magic gets debunked.
What Is An Insight? by Samit Malkani
What Is An Insight? by Samit Malkani
Insights and ideas on Modern Marketing. Modernise your marketing creative, agency relationships and operations; drive greater impact, more efficiently.
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What Is An Insight? by Samit Malkani

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