What working at Google has taught me about working at an agency
![Google Speed Google Speed](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fc21ca8a7-76f1-46e2-ae25-6d6d8e0d7e7e_488x325.jpeg)
Your biggest asset isn't your team. Or technology. Or money.
It's time.
So don't wait for a complete brief from the client to start thinking.
Don't do things sequentially.
Parallel-process.
Don't worry if your thinking doesn't match your client's.
At some point, tracks will converge and a direction will be chosen.
Until then, don't waste a moment.
Think fast. Do fast.
Get to the point fast.
Like this.